Tag Archives: business

Do what you love, make money, and save the world. #BHB2014

Wow! What a weekend I’ve just had. I’ve just attended Clare Bowditch‘s AWESOME Big Hearted Business (un-)conference for the second year…and to think that both times I almost didn’t go! Last year I wasn’t sure that I (or my new business) was “creative” enough, until I kept getting signs front the universe that indeed I was and I was meant to be there…and if it wasn’t for last year’s event…this blog would not have been born (read more here), and I might never have started my own architectural practice. This year I honestly thought that as I’d had my turn last time, it was now time for someone else to have a go, as there were limited tickets. However when they initially announced that it was not sold-out, a friend’s grandmother’s wise words would not leave my head…”What’s for you will not pass you by“, and I jumped and bought a ticket for this year’s event. BEST. DECISION. EVER. (Twice now!)

Talina-Edwards- #BHB2014 Clare-Bowditch-

The inspiring, generous, loving Clare Bowditch – the brains (left and right!) behind this whole shebang!

Talina-Edwards- #BHB2014 -panel- Danielle-Laporte Joost Beci-Orpin

What AMAZING speakers! Clare with Danielle LaPorte, Joost Bakker and Beci Orpin.

I went along last weekend trying NOT to have any expectations…but that is very difficult when the inaugural event was such a life-changing moment for me (and everyone else there!)…does the sequel EVER live up to the original? Not usually…but thankfully I was wrong. This year’s BHB was every bit as inspiring, motivating, engaging, encouraging, emotional, funny, educational, connecting, etc., as the first, but more importantly for me, it was a very timely reminder of just how far I’ve come on my journey this last year, and it reaffirmed that I’m on my right path.

My head and my heart are so full after the weekend, so I cannot give justice in this one post to the all the words of wisdom by trying to summarise them now. (I might go into some more detail in future posts). But the real secret (SHHHHHH!) of the Big Hearted Business (un-)conference is that it is NOT really about “business” at all! The essence of whole event, is that it is really about life, happiness & fun, dreams & goals, values & purpose, ethics & truth, emotional wellbeing and not just a focus on finance, ….sounds pretty good, huh?! “Do what you love, make money, and save the world” is their tagline. And really, this stuff should be taught in schools, to everyone, everywhere! How many business conferences do you know where you get to laugh and cry, sing and do “bo-ga” (Bogan-yoga), meditate, and hug your frentors? (No “schnetworking” here people!).


Do what you love, make money, save the world! Gorgeous lettering by BHB alumni Carla Hackett

Do what you love, make money, save the world! Gorgeous lettering by BHB alumni Carla Hackett

Talina-Edwards- #BHB2014 -Showbag Big hearted business

Big-hearted goody-bag!

Talina-Edwards #BHB2014 giving tree share the love

Such a gorgeous idea – The Giving Tree. Sharing the love by sharing some skills – creative bartering at its best.

Talina-Edwards #BHB2014-Clare Bowditch sings Amazing Life

Clare brings the room to tears by singing “Amazing Life

Talina-Edwards #BHB2014 mindmap notes #BHBnotes

An attempt to organise my thoughts (and pages of notes!) with a mind map.

So what does this all have to do with my business as an architect with a passion for green buildings, sustainable design and healthy homes? Well, it’s confirmed that for me to be creating my sustainable architectural practice in a non-mainstream way, and on my own terms, is not only “acceptable”, it is absolutely VITAL. Want to why I became and Architect? See here. And what about my philosophy? Try here.

The speakers that I engaged with the most, were the ones who were able to tell their story in such a simple authentic way –  pure communication that made their message appear SO SIMPLE, made it FEEL SO RIGHT. That is part of my vision, to tell “elemental” truths, to practice “elemental” design, and to lead by example like these inspiring big-hearted people do….and I’ve just figured out WHY these speakers such as Joost Bakker, Danielle La Porte, Fabian Dattner, Pip Lincolne, Missy Higgins & more were so able to connect with their audience on this level. They have such a strong belief in themselves and why they do what they do, that we instinctively want a piece of the action too!  We all over complicate things and have lost touch with what really matters. But things are changing. Revolution is a BIG word, and not one I’d use lightly, but if you were there on the weekend you’d feel it too….watch this space and look out for the rise of these big-hearted businesses!


PS A huge THANK YOU to Clare Bowditch and the Big-Hearted-Business team and to ALL the big-hearted attendees who are now part of my tribe…If you’d like to read more about the conference from others who were there, I highly encourage you to check out these blogs and support these amazing folk!

Pip Lincoln from “Meet Me At Mikes” http://meetmeatmikes.com/2014/05/stuff-i-learned-on-the-weekend/

Dorothy K http://www.dorothyk.com.au/big-hearted-business

Martine (Vintage Prints) http://viewsfromtheredbrickroad.wordpress.com/2014/05/05/deciding-to-rise/

Helen Edwards – no relation to me! (Recycled Interiors) http://recycledinteriors.org/2014/05/07/big-hearted-business-conference-2014-good-fail-happy-dance-feeling-way/

Amanda Dziedzic (Glass-blowing artist) http://littlebirdbigchip.blogspot.com.au/2014/05/big-hearted-business-and-my-crush-on.html

Amy Feldtmann http://amyfeldtmann.com/2014/05/03/big-hearted-pearls-of-wisom-bhb2014/

Tahlee Rouillon (The Attitude Revolution) http://attituderevolution.net/big-hearted-weekend/

Selina Braine (I Can Draw) http://icandrawwithselina.wordpress.com/2014/05/06/the-bhb-un-conference-has-brought-me-here-what-a-weekend/

Rebecca Jee http://rebeccajee.blogspot.com.au/2014/05/big-hearted-business-unconference-part-1.html http://rebeccajee.blogspot.com.au/2014/05/bhb-unconference-part-2-keywords.html

Lisa Miller (Multiples of Two) http://multiplesoftwo.com/you/big-hearted-business-unconference-2014/

Always Josefa http://www.alwaysjosefa.com/pieces-of-me/big-hearted-business-2014/

Gill Stannard (Naturopath, Health and Happiness coach) http://gillstannard.com.au/2014/05/13/what-missy-higgins-knows-about-wellness/

Kat McNally http://www.katmcnally.com/2014/05/rearranged.html


 Sign up for Talina Edwards Architecture’s monthly newsletter HERE, to be kept up to date with all things sustainable design, green building and healthy homes. You’ll also receive your FREE guide “Do I need an Architect?”

What do YOU think? We love your comments and questions, so please don’t be shy! Comment below x

A Creative Conversation

Creative Conversation's gorgeous graphics

Creative Conversation’s gorgeous graphics

Recently I was fortunate enough to attend a workshop generously funded by the City of Ballarat for creative businesses. It was held in the award-winning Annexe at The Ballarat Art Gallery, and was presented by Susan Nethercote of “Creative Conversation” Australia. Susan  happens to be a dear friend of mine (and we’re also second-cousins!) so I’ve seen all the love she’s put into this new business, and I must say, it is very impressive! Susan knows what she’s talking about when it comes to running a small business – she has been running successful urban designer clothing label Manque for over 13 years (if you don’t know her label, check it out, as her clothes are awesome – “urban designer clothing for REAL women”). She is passionate about helping others in their creative quests, and is a natural when it comes to speaking to an audience – she’s very authentic and engaging.

Susan keeping it real

Susan keeping it real

The workshop was called “Holistic Business Mapping” and was essentially about creating a business plan, but not in the traditional sense. As the name might suggest, it was really much more about using our intuition to help map out not only the future of our business and how to make a living, but also about creating a life we love. There was so much content crammed into the one-day workshop that I left feeling exhausted, inspired and excited! After attending the Big-Hearted Business conference earlier this year (and my eyes being opened to a different way we can ‘do business’) this was the perfect practical follow-up for me –  a whole day dedicated to thinking about the future of my business/life, and setting actionable goals to get where I want to be.

Creative Conversation Mapping Exercise

My result of the Creative Conversation Mapping Exercise

Susan had thoughtfully made a special folder for each of the 24 attendees, including the four topics that we covered over the day, complete with custom-made dividers, inspiring quotes, notes, blank paper, exercise sheets, and lists of resources/links/further-reading. Susan is a very organised and motivated individual, and she explained her love of lists and folders (YES! Embrace the inner nerd!), so to have this folder to keep all our business-plan info together is a great gift!

Creative Conversation Show-Bag

Creative Conversation Show-Bag

We also all received a little show-bag which included business-cards and flyers of all the attendees on the day. This was such a great idea as we can now all follow, support and encourage each other’s endeavours too. The creative conversation can now continue…

If you’re a creative type and are running a business, you might be interested in signing up for the Creative Conversation newsletter, or following the Facebook page. Then you can be kept in the loop about future workshops and also the coaching services on offer.

Tell me, are you a goal-setter? Do you have big dreams? What drives you and keeps you motivated? I’d love to hear in the comments below!

Talina x


Our *first* Newsletter!

Guess what?! We just issued our fist-ever newsletter! Can you tell we’re a little bit excited?!

You’ll have to pop on over to the link HERE to check it out, and you can sign up there to receive it monthly. Just go to “subscribe” at the top of left hand corner of the page (if you’re not already on our mailing list).

We will keep you up to date with all things sustainable design, eco-architecture, healthy homes, natural living, and some progress reports of the interesting projects we’re working on and the fabulous people we’re meeting in the community.

We’d love your feedback on the format, content, look, etc… tell us what you think in the comments below (*please*) 

Talina x



Transform: Altering the Future of Architecture


I attended an enlightening event last week, which for me was a great follow-up to the Big-Hearted Business conference I attended earlier this year. “Transform” was industry-specific for me, about Women and Architecture. It was very empowering to be in the company of so many amazing women in my profession. The day was organized by the team behind Parlour, a website that was set up a year ago for discussions about women, equity and architecture.

“PARLOUR: a space to speak – bringing together research, informed opinion and resources; generating debate and discussion; expanding the spaces for women in Australian architecture.”


Parlour have recently undertaken surveys of Architect to find out ‘Where do all the women go?”, “And What about the Men?”.  The full results are due to be published in coming months. The facts are that at University, the male/female student ratio 50%. Once in practice, the number of female Registered Architects drops to just 20%, although it has been noted there are many women who are working in different areas of architecture (as graduate architects/in research/academics/interiors/planning etc.). Only 2% of directors of Architectural Practices are female (including sole practitioners). There are complex reasons – it’s not just about having children – and the Parlour team wants to find out why this is.

The brochure for “Transform” asked a big question, “If architecture was more inclusive would it also be in a stronger position?” After the introduction and welcome by Naomi Stead and Shelley Penn, the day was broken into five sessions, each tackling a different question on the topic with panels to discuss, and audience participation.

1. Advocacy, activism and the futures of architecture.

Keynote by Lori Brown, followed by a short discussion with Shelley Penn and Ben Hewett. Chaired by Justine Clark.

New Yorker Lori Brown made a presentation based on her recent book “Feminist Practices”. It was disheartening that there are the same issues of inequity regarding women in architecture in the States, but very encouraging that she is involved in similar groups to Parlour to help make a difference.  She talked about privilege (which is invisible to those who have it), and asked us to question our own, and to look ‘beyond patronage’. She made it clear that “feminism” means social justice for all, and diversity in society, not a women-centered approach. She shared my view that architecture should not just be about ‘form-making’ but that it should be much more diverse and encompass economical, political, social and environmental considerations. Architectural practice as a male-dominated profession where the individual serious ‘starchitect’ lives and breathes Architecture 24/7 is in need of a change. Shelley noted that there are many women (and men) working in alternate modes of practice, but it just isn’t as evident. Ben commented that architects generally are creative, deep-thinkers and perhaps we need the traditional  ‘internal conversation’ about design to become a more external, community-based discussion that involves collaboration and exchange of ideas. Whilst there are some architects working in this way, there needs to be a shift in the architecture culture so that this alternative approach is valued.

2. Do architectural workplace cultures need to change?

A panel discussion chaired by Sandra Kaji-O’Grady with Misty Waters, Bill Dowzer, Lee Hillam, Ann Lau and Gill Matthewson.

The panel discussed their varied experiences of their workplaces that stepped outside the more traditional model. They included practices that embraced paid parental leave, flexible hours, part-time positions, and a family friendly workplace for both women and men. In all instances they noted that there are benefits to everyone: staff were more efficient with their time, there was more trust between employers and employees, there was no burn-out or resentment, there was no loss of highly skilled staff, and everyone had a better work-life balance. I’d been very fortunate during my past employment with Henry Architects that the majority of staff was on flexible hours, as many of us had young families. It was easy to forget that this was not the ‘normal’ workplace situation for architectural offices, although it ought to be.

3. Can policy drive professional and disciplinary change?

An interactive workshop session led by Naomi Stead and Amanda Roan seeking feedback on a draft suite of guidelines and fact sheets aimed at promoting equity and diversity in the profession. Aimed both at employers and employees, the Parlour good practice guides will set out rights and responsibilities, hints and tips, on a range of issues including pay equity, flexible work patterns, meaningful part-time work, avoiding a long-hours culture, negotiating working conditions, and others. 

Our workshop session tackled issues of lack of mentors/role-models, and under-representation of women in institutions that govern architecture and in the public culture of architecture. It was evident that all of us felt the need for more mentors and role-models for women in the profession. We valued the importance of discussions with like-minds and having connections with peers, particularly out of the formal workplace (especially for sole practitioners or small practices). There need to be more opportunities for women in the profession to be in some of these more high-profiled positions and more publicised, and maybe we just need to be brave and put ourselves out there a bit more too. Shelley Penn is an excellent example of the type of leaders we need more of in our profession.

4. What are the possible futures of architecture?

We invent new ways of practicing out of the current moment. In recent years architecture has faced the crisis of global financial restructuring and an accompanying revolt about the narrow limits of architecture’s interests and skills.  This panel explores the value of new knowledge, interdisciplinary work and diverse career pathways, expanding the public discussion about what architects do. A panel discussion chaired by Karen Burns with Esther Charlesworth, Sibling, Paula McCarthy and Rory Hyde.

It was interesting to hear the diverse ways these Architects are practicing of the ‘edges’ of traditional architecture. Esther Charlesworth runs the humanitarian practice “Architects Without Frontiers” which facilitates projects by connecting architects with marginalized communities with a commercial sponsor. Sibling are a young multi-disciplinary collective with a social agenda. Paula McCarthy found herself doing a detour from traditional architecture to becoming a specialist in strategic spatial briefing, as her interest and skills leaned more toward research, exploration of different ideas, and effective communication with client groups. Rory Hyde’s recent book “Future Practice” was based on a series of interviews with many architects who have taken diverse paths. He maintains that as architects we need to embrace economy, ecology, strategy, media, large-scale and long-term. He also mentioned the interesting notion of undertaking ‘unsolicited’ projects, by truly engaging with the soul of the city and trying to fix it problems by presenting a solution, even if one hasn’t been asked for. Architects are problem-solvers and if we can help society at an urban scale, perhaps we should be leading the way with this type of activism.

5. What is an architectural career?

How do we navigate career turning points and moments of transition? How can we strategise our careers while also responding effectively to surprises and contingencies that arise along the way? A panel discussion chaired by Julie Willis with Emma Williamson, Sara StaceKathrin Aste, Felicity StewartVirginia San Fratello and Elizabeth Watson Brown and Shelley Penn.

This group of women discussed their individual career paths and how they juggled family with their profession. It was wonderful to hear the wisdom of Elizabeth Watson Brown and how she feels empowerment through the practice of making architecture, and letting the work speak for itself. Shelley Penn divulged that it took her years to realise with confidence that not only could she affirm “I can do it” but “I can do it MY WAY”. She had a light-bulb moment during a random encounter when she was advised to “take your work seriously, but don’t take yourself seriously”, and also to “test the alternatives” with regards to a career change.  She had lost faith at the time that her vocation was improving people’s lives, and wished to do something more big-hearted, how could she make a difference at a larger scale? That is when she became Government Architect in a more Urban Design role. She also recently said that since having children, she’s learnt that “life isn’t about architecture, but architecture is about life”.

A final panel wrapped up the days discussions. , Naomi Stead said she was excited that we’d seen that architecture could be young and fresh and new again, and that there was hope for the future. She summarised quite aptly that “necessity is the mother of invention” with the emergence of all these different ways that the traditional notion of architecture is being transformed.


Talina x

What are your thoughts on women in Architecture, and the future of the profession?